HALLYU WHITE PAPER 2024
1. Hallyu in Broadcast Programs:
A Struggle to Overcome the Broadcasting Hallyu Crisis Amidst Unrest
Seongmin Lee / Associate Professor
Department of Media Arts & Sciences, Korea National Open University
2. Hallyu in Film:
The Scalability of the “New K-Movie”
Hyungseok Kim / Film journalist
3. Hallyu in Music:
At the Crossroads of Crisis and Opportunity
Gyutag Lee / Associate Professor
International Affairs Major, George Mason University-Korea
4. Hallyu in Games:
Finding a Global Path Amid Uncertainty
Shinkyu Kang / Senior Researcher
Media Advertising Research Institute, Korea Broadcast Advertising Corporation
5. Hallyu in Comics/Webtoons:
Slowing Expansion, Deepening Exchange
Sooyup Lee / Research Fellow
Media & Future Institute
6. Hallyu in Food:
K-Food as Platform, Challenges and Prospects
Bora Kang / Researcher
Institute for Communication Research, Yonsei University