2019 해외한류실태조사 결과보고서(제8차) :Hallyu Research Archive

Archive Exploration

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2019 해외한류실태조사 결과보고서(제8차)

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■조사기관 문화체육관광부 · 한국국제문화교류진흥원(KOFICE)

■조사목적

- 국가별 한류콘텐츠 소비자의 한류 인식, 한류 소비 행태 동향 분석

- 국가별 한류콘텐츠 소비 현황과 확산 수준을 비교할 수 있는

객관적 지표를 조사하여 지속가능한 한류 생태계와 해외시장 환경

조성을 위한 선제적 정책 방향 모색

- 해외 한류 소비자의 한류(한국) 인식·한류 소비·한류 파급효과 조사를

통해 한류 현황 및 미래 발전 방향 제시

- 한류 관련 업계 해외 진출 시 필요한 현지 소비자 정보를 수집·분석해

비즈니스 전략 수립 기초자료 제공

■조사분야 한류(한국) 인식, 한류 소비, 한류 파급효과 등

■조사지역 16개국 (중국, 일본, 대만, 태국, 인도네시아, 말레이시아,

인도, 호주, 미국, 브라질, 프랑스, 영국, 러시아,

터키, UAE, 남아프리카공화국)

■조사대상 전세계 16개국 만15~59세 남녀 중 한국 문화콘텐츠 경험자

■표본수 7,500명

■조사기간 2018년 11월∼12월

Basic Information

Identification Number	hallyuresearch-02-00000011
Original Status	Original
Digital Status	Digital
Search Keyword
Registration Date	2025.03.21

Production Information

Producer	한국국제문화교류진흥원 조사연구팀
Production Date	2019.02.26
Copyright
Region	Domestic

Classification Information

by Form	도서/간행물류
Provenance	한국국제문화교류진흥원 한국국제문화교류진흥원
by Period	2010년대
by Subject	한류 조사연구 보고서

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