Prologue: 2020 Global Hallyu Trends at a Glance
Part 1: Must-Know Hallyu Issues
Issue 1. A Momentary Pause for Hallyu in 2019
· No Changes in Hallyu’s Favorability
· Interest in and Prospects of Hallyu Remain Stagnant
· Perceptions of Hallyu and Korea Remain the Same
Issue 2. Reclaiming the Use of Hallyu Content through Legacy Media
· TV Is Still Used for Hallyu Video Content
· YouTube Remains the Most-Used Platform in 2019
Issue 3. 2019: The Year for Korean Movies
· The Korean Movie Craze Stemming from Parasite
Issue 4. The Changing Hallyu
· The Growth and Decline of Hallyu Overseas
· Exports Due to Hallyu
· What Is the Current State of Hallyu Compared to Five Years Ago?
Issue 5. The Status of Hallyu in Major Countries of Interest
· What Is the Current Status of Hallyu in Japan?
· The Aftermath of the Hallyu Ban Continues to Affect China
· The Rapidly Growing U.S. Market for Hallyu: How Is It Now?
Part 2: Analysis by Region and Country
Chapter 1. Perceptions of Hallyu
· Images Associated with Korea
· Negative Perceptions of Hallyu Content and Its Causes
Chapter 2. Usage and Consumption of Hallyu
· Usage and Consumption Behavior of Hallyu Content
· Degree of Expansion of Hallyu Usage
Chapter 3. Popularity and Favorability of Hallyu
· Popularity and Favorability of Hallyu Content
· Factors for Popularity and Factors that Hinder Favorability of Hallyu Content
· Preferred Hallyu Content
· Preferred Hallyu Stars
Chapter 4. The Impact of Hallyu
· Changes in Perception of Korea after Using Hallyu Content
· Willingness to Use Korean Products and Services in the Future
· Willingness to Pay for Hallyu Content in the Future
| Identification Number | hallyuresearch-01-00000015 |
|---|---|
| Original Status | Original |
| Digital Status | Digital |
| Search Keyword | |
| Registration Date | 2025.04.01 |
| Producer | 한국국제문화교류진흥원 조사연구팀 |
|---|---|
| Production Date | 2020.10.22 | Copyright |
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| Region | Domestic |
| by Form | 도서/간행물류 |
|---|---|
| Provenance | 한국국제문화교류진흥원 한국국제문화교류진흥원 |
| by Period | 2020년대 |
| by Subject |