2020 해외한류실태조사 결과보고서(제9차) 요약본 :Hallyu Research Archive

Archive Exploration

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2020 해외한류실태조사 결과보고서(제9차) 요약본

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※ 추가 설문 대상국 선정을 위한 사전조사 결과보고서는 하단 링크 참조

2020 해외한류실태조사_사전조사 결과보고서

■ 조사기관
- 문화체육관광부 · 한국국제문화교류진흥원(KOFICE)

■ 조사목적

- 국가별 한류콘텐츠 소비자의 한류 인식, 한류 소비 행태 동향 분석

- 국가별 한류콘텐츠 소비 현황과 확산 수준을 비교할 수 있는 객관적 지표를

조사하여 지속가능한 한류 생태계와 해외시장 환경 조성을 위한 정책 방향 모색

- 해외 한류 소비자의 한류(한국) 인식·한류 소비·한류 파급효과 조사를 통해

한류 현황 및 미래 발전 방향 제시

- 한류 관련 업계 해외 진출 시 필요한 현지 소비자 정보를 수집·분석해

비즈니스 전략 수립 기초자료 제공

■ 조사분야
- 한류(한국) 인식, 한류 소비, 한류 파급효과 등

■ 조사지역
- 17개국 : 중국, 일본, 대만, 태국, 인도네시아, 말레이시아, 인도, 베트남, 호주,

미국, 브라질, 프랑스, 영국, 러시아, 터키, UAE, 남아공

■ 조사대상
- 전세계 17개국 만15세~59세 남녀 중 한국 문화콘텐츠 경험자

■ 표본수
- 8,000명

■ 조사기간
- 2019년 10월

Basic Information

Identification Number	hallyuresearch-02-00000292
Original Status	Original
Digital Status	Digital
Search Keyword
Registration Date	2025.03.21

Production Information

Producer	한국국제문화교류진흥원 조사연구팀
Production Date	2020.02.25
Copyright
Region	Domestic

Classification Information

by Form	도서/간행물류
Provenance	한국국제문화교류진흥원 한국국제문화교류진흥원
by Period	2020년대
by Subject	한류 조사연구 보고서

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Change Date and Time	2025.04.17 21:43:46
Modifier	한국국제문화교류진흥원
Change Type	수정
Changed Item	범위와내용
Content Before Change	※ 추가 설문 대상국 선정을 위한 사전조사 결과보고서는 하단 링크 참조
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