2020 Global Hallyu Trends_English version :한류 조사연구 아카이브

아카이브 탐색

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2020 Global Hallyu Trends_English version

다운로드

Prologue: 2020 Global Hallyu Trends at a Glance

Part 1: Must-Know Hallyu Issues

Issue 1. A Momentary Pause for Hallyu in 2019

· No Changes in Hallyu’s Favorability

· Interest in and Prospects of Hallyu Remain Stagnant

· Perceptions of Hallyu and Korea Remain the Same

Issue 2. Reclaiming the Use of Hallyu Content through Legacy Media

· TV Is Still Used for Hallyu Video Content

· YouTube Remains the Most-Used Platform in 2019

Issue 3. 2019: The Year for Korean Movies

· The Korean Movie Craze Stemming from Parasite

Issue 4. The Changing Hallyu

· The Growth and Decline of Hallyu Overseas

· Exports Due to Hallyu

· What Is the Current State of Hallyu Compared to Five Years Ago?

Issue 5. The Status of Hallyu in Major Countries of Interest

· What Is the Current Status of Hallyu in Japan?

· The Aftermath of the Hallyu Ban Continues to Affect China

· The Rapidly Growing U.S. Market for Hallyu: How Is It Now?

Part 2: Analysis by Region and Country

Chapter 1. Perceptions of Hallyu

· Images Associated with Korea

· Negative Perceptions of Hallyu Content and Its Causes

Chapter 2. Usage and Consumption of Hallyu

· Usage and Consumption Behavior of Hallyu Content

· Degree of Expansion of Hallyu Usage

Chapter 3. Popularity and Favorability of Hallyu

· Popularity and Favorability of Hallyu Content

· Factors for Popularity and Factors that Hinder Favorability of Hallyu Content

· Preferred Hallyu Content

· Preferred Hallyu Stars

Chapter 4. The Impact of Hallyu

· Changes in Perception of Korea after Using Hallyu Content

· Willingness to Use Korean Products and Services in the Future

· Willingness to Pay for Hallyu Content in the Future

기본정보

식별번호	hallyuresearch-01-00000015
원본여부	원본
전자여부	전자
검색어
등록일자	2025.04.01

생산정보

생산자	한국국제문화교류진흥원 조사연구팀
생산일자	2020.10.22
저작권
국내외 구분	국내

분류정보

형태분류	도서/간행물류
출처분류	한국국제문화교류진흥원 한국국제문화교류진흥원
시기분류	2020년대
주제분류	한류 조사연구 보고서

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