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(영문) [한류나우 47호] 3+4월호 : 영국(The UK) 한류 심층분석
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2021 SURVEY ON OVERSEAS HALLYU STATUS
A DEEP DIVE INTO HALLYU IN THE UK

1. The Origin of the Creative Industries, Cultural Policy and

    Pop-Culture Discourse
2. Re-Understanding the Role of Global Platforms and Distribution

    of Korean Cultural Content
3. Re-Visiting Regional Differences and the Attributes of Each Genre

    of Hallyu
4. Re-thinking the Attributes and Identity of Korean Culture
5. Re-thinking the Hallyu-Linked PR Strategy and Hallyu Star Marketing
6. Hallyu in the UK: Potential As a Niche Market
7. Conclusion

STATISTIC INSIDE
1. Hallyu-Manufacturing Sector
2. Hallyu-Tourism Sector
3. Hallyu-Education Sector

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